
Education
Purdue Global
BASc Business Administration and Management
Joined
2026
Sam Froslid
Head of Business Development
Sam Froslid is the founding sales representative at FinTurk, where he leads the company's go-to-market efforts while building the sales process from the ground up. His role spans outbound prospecting, demo execution, client relationship management, and the ongoing refinement of the sales infrastructure that drives FinTurk's growth.
Before FinTurk, Sam spent three years in sales across the industrial and AI sectors, developing an instinct for consultative selling and an ability to translate complex technology into language that resonates with the people buying it. When he heard about what FinTurk was building, he believed in the product, the people, and the opportunity, and didn't hesitate.
Sam is people-first in everything he does. He approaches every prospect's situation as a problem to solve rather than a deal to close, which has shaped the way FinTurk shows up in the market. Outside of work, he recently married his high school sweetheart, Sophia, and is an avid (average) golfer.